•Born in 1961, Professional photographer since 1983, Founder of Allpix photo agency •Formats: 35mm, 6X7, Digital , HDR, . •Based in Israel; worked in Australia, 1992-1995. •Editorial photography: Travel, Photojournalism, Reportage, Sport, Stock. •Commercial photography: Studio/Location, Corporate, PR, Advertising, Performing arts. •International clients: CML magazine, International Investor magazine, Orbit magazine, BMC software, Vagabond Sweden, FT, CNN, AFLO Japan and more. •Local clients: Bezeq national phone company, Ministry of Foreign Affairs (official photographer), adidas Israel, The Israeli Ballet, Valle Services, UBS Warberg, The Abraham Fund and more. •Took part in the international project: “A Day In A Life Of Estonia”, 1999.
My aim in my photography is to make the viewer feel, think, and then stop and study my images. Even when it’s a common, everyday topic, I’ll add that unique personal and unexpected touch. My motto is to amaze. My photography is the outcome of a fine combination between the different approaches to photography I’ve acquired; my extensive design studies; and my continuous self-education through observation and research of the visual media and art that capture my eye and heart. Each assignment is a challenge; each project, a lesson. Through my photographs I tell a story – by visualizing an essence, by showing body language, facial expressions, humor, a sense of space and place, motion or emotion, and whatever it takes to create the right image. Today, after years of experience, I intuitively shift among all elements and styles, in order to achieve the right image for any specific goal or client, whether it’s a commercial, corporate, editorial or a personal frame.